Transversaux
Créativité
Comment stimuler la créativité?
Public : Tous publics désirant dynamiser ses capacités créatives ou celles de son équipe
Prérequis : aucun (session en anglais)
How can your innovation strategy be more creative?
How can your products stand out from your competitors?
How can innovation help problem solving in your company?
Some people are naturally more creative than others, but everyone can improve his or her creative ability by learning solid techniques behind creative thinking. Créativité’s Creativity Workshop will provide you with some of the best-known creativity tools and techniques.and will allow you to understand how creativity feeds into your innovation process.It will also help you to manage your staff so that they can be more creative in their work.
This workshop is suitable for Middle Managers, Product Development Managers, Creative Agencies and Educational establishments.
Why should you do this course?
How do you normally develop new and creative ideas?
How can you motivate your people to?
How do you overcome stumbling blocks to the creative process?
How can you focus your creativity on a particular problem?
How do you manage all the ideas once they start flowing?
How do you know when to stop ?
Workshop outline
This workshop will give you the tools to get yourself and your team thinking more creatively. You will learn by experiencing some tools, techniques, and approaches to creativity, and in turn innovation, and learn how to lead a creative process wiith your colleagues. You’ll learn how to motivate people to be more creative. Your own creative ability will be stretched. Your company will benefit from your ability to lever the creative talents of your colleagues and channel them in the innovation process.
Each participant should prepare three real topics ideas for development: live projects to work with during the workshop. Topics will be shared with other participants and used during the practical workshop sessions to get concrete solutions.
Program
Day 1
Workshop objectives and expectations
Introduction to creativity
The difference between creativity and innovation
Right brain versus left brain thinking
Warm-up exercise
Mind-mapping exercise
Mind-Mapping techniques and rules
Concrete application – mind mapping with one topic
SCAMPERR Technique
Idea generation stimulating technique
Introduction to the technique
Concrete application - SCAMPERR Exercise with one topic/idea
Feedback and learning points
Conclusion to the day
Day 2
Warm-up exercise
Creative Metaphors and Story-writing
Introduction to the two techniques
Choose a technique
Exercise
Feedback and learning points
Workshop and role play
The six thinking hats
Introduction to methodology
Making the hats
Introduction to role play
Feedback and learning points
Free association
Lateral thinking
Homework exercise
Conclusions to the day
Conclusions to the workshop
Durée et coût : 2 jours 1000 euros
Dates:
6 et 7 juillet 2010
